Announcing the April “Looking Lucky” Style Challenge (and giveaway)!

style challenge, outfit ideas, indianapolis boutiques, indianapolis style blogger, givewaway

You know what? It’s been too long since we did a style challenge, don’t you think? I sure do. Let’s do one.

This one is really pretty easy…and fun! My partner in crime style who helped me come up with this idea was Brandi, the owner of Lucky B Boutique here in Indianapolis. Between the two of us, we came up with a list of 10 current trends. The challenge? Interpret each of these trends and use them as “prompts” for 10 different outfits throughout the month of April. The idea isn’t to look like a trend whore, but to mix these trends in with classics and other favorites in your closet.

The best part: If you participate in the Looking Lucky style challenge, a couple of you might be looking extra lucky by the end of it because Lucky B Boutique is going to hand out a few gift cards to their store (which can be used online too)!

Here’s how to participate and be entered to win:

For anyone [with Instagram]:

Whenever you wear an outfit with one of the 10 trends, just post a photo of your look on Instagram. In the caption, say which trend it is and tag: @sarahsreallife @Shop_LuckyB #LookingLucky. Then, Lucky B will pick a favorite each week of April to win a $15 gift card (that’s 4 winners)!

For bloggers:

One blogger has the chance to win a $75 gift card (woot woot)! For this prize, you must complete all 10 trend challenges. And that means 10 different outfits…no cramming 4 of them into one day or anything tricksy like that. You can do them in any order, and you have the whole month to finish! Document your outfits on your fabulous blog, and please link your readers back to this post so they can learn about the challenge and giveaways too. Once you’ve finished all 10, just shoot me an email and tell me where to find them. After April 30, the big winner will be chosen!

Oh, and bloggers, don’t forget to post your Looking Lucky outfits on Instagram too, because you are eligible for the $15 prizes in addition to the $75.

So to recap, I’ll do the math for you. That’s THIRTY days to make TEN outfits, and FIVE winners of shopping money. I have no idea what kind of crazy person wouldn’t do this challenge. Have fun!! Anyone in the world can enter, just keep in mind if you get one of the Lucky B Boutique gift cards, shipping outside the US will cost more.

Last but not least, Brandi is also offering 15% off any $30 purchase from during the month of April. Just use the code LOOKINGLUCKY.

Live Consciously and Win a $100 H&M Giftcard [GIVEAWAY CLOSED]

h&m giveaway, h&m conscious collection 2014

Hey, you guys. How would you like to win $100 to spend at H&M? I thought so. Now that I have your attention, give me just a couple minutes of your time so I can tell you why you’re not the only one who could be benefiting from H&M these days.

On April 10th, H&M will roll out its new Conscious and Conscious Exclusive collections. “What’s with the hippie-dippie name,” you ask? Well, H&M Conscious is the name for all H&M’s work for a more sustainable future. Its vision is that all its operations should be run in a way that is economically, socially and environmentally sustainable.

To help achieve this vision, H&M has set 7 ambitious commitments:

1. Provide fashion for conscious customers

2. Choose and reward responsible partners

3. Be ethical

4. Be climate smart

5. Reduce, reuse, recycle

6. Use natural resources responsibly

7. Strengthen communities

You can read more about H&M’s sustainability on its website here. And to spread the word (as companies with new products and initiatives are wont to do), H&M is letting me give away a $100 giftcard to one of my fantastic readers.

Here’s how to enter:

1. Follow Sarah’s Real Life on either Bloglovin’ or Facebook.

2. Comment on this post and tell me (a) which way you followed, and (b) at least one way you are economically, environmentally, and/or socially conscious.

For example, do you…

  • Make your own compost for your garden?
  • Always remember your reusable bags when you go to the grocery store?
  • Donate money to important causes?
  • Buy all your produce from local farmers?
  • Boycott companies that are known for violating human rights?

If you don’t do anything conscious yet, it’s never too late to start. Make some plans and tell me about those.

You may make only one entry, but if your story is particularly unique or impressive, I will give you one extra entry! This giveaway is open internationally, and the winner will be chosen randomly and announced on April 9th.

Update 4/9/14: The winner of the $100 H&M Giftcard is Lydia N.!


Above: a look from the Conscious Exclusive Collection.

Disclosure and other important notes: H&M will be providing me with compensation (in the form of store credit) for participating in this campaign. Some of the content in this post comes from H&M’s own marketing materials. It’s important to remember that H&M is a for-profit business, and therefore I tried to do my due diligence to make sure H&M’s claims were truthful and not misleading. I’m satisfied that while H&M isn’t perfect, its efforts are admirable, well-meaning, and a step in the right direction. This year H&M has been named one of the world’s most ethical companies by an independent research center. This rating apparently doesn’t take into account labor standards, which has been a big issue in “fast fashion” recently. Again, H&M isn’t perfect, and much of its product is manufactured in Asia – but you can read some of what H&M’s head of sustainability has to say about that in this article.